William H. Davidow
$15.99
Steven C. Wheelwright
$22.99
Matthew E. May
$16.99
Paco Underhill
Dan S Kennedy
$14.95
Alvin P. Lehnerd and Marc H. Meyer
$18.99
Patrick Hanlon
Bernd H. Schmitt
$19.99
Lisa Johnson
Venkat Ramaswamy and Francis J. Gouillart
Bradley Gale
$25.99
Martin Lindstrom
$17.00
Noah J. Goldstein, Steve J. Martin, and Robert Cialdini
Rob Jolles
Matt Mason
Alex Simonson and Bernd H. Schmitt
$23.95
David A. Aaker and Erich Joachimsthaler
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Noel Capon, James Hulbert, and Nigel F. Piercy
Valarie A. Zeithaml
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