Get our latest staff recommendations, classroom reading guides and discover assets for your stores and social media channels. Receive the Children’s Bookseller newsletter to your inbox when you sign up, plus more from Simon & Schuster.If you are an independent bookseller in the U.S. and would like to be added to our independent bookseller newsletter, please email indies@simonandschuster.com
Archetypes in Branding
A Toolkit for Creatives and Strategists
By Margaret Hartwell and Joshua C. Chen
Table of Contents
About The Book
An accessible and real-world approach to brand development that will help you enliven your brand strategy and create resonant and authentic communications.
Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to:
- Reveal your brand’s motivations, how it moves in the world, what its trigger points are and why it attracts certain customers
- Forge relationships with the myriad stakeholders that affect your business
- Empower your team to access their creativity and innovate with integrity
Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to:
- Reveal your brand’s motivations, how it moves in the world, what its trigger points are and why it attracts certain customers
- Forge relationships with the myriad stakeholders that affect your business
- Empower your team to access their creativity and innovate with integrity
Product Details
- Publisher: HOW Books (September 13, 2012)
- Length: 128 pages
- ISBN13: 9781440308185
Browse Related Books
Resources and Downloads
High Resolution Images
- Book Cover Image (jpg): Archetypes in Branding Spiral bound 9781440308185