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Hyperwars
11 Strategies For Survival and Profit In the Era of Online Business
Table of Contents
About The Book
For companies, this pressing need to continually create new, different, better products to stay one step ahead of the competition defines the new reality of business today, the world of "HyperWars." To stay afloat, business managers need practical guidance, and they need it fast. Drawing on extensive research and his pioneering experience in e-commerce, industry innovator Bruce Judson outlines eleven practical strategies for thriving in this hypercompetitive environment. Including "Use the Internet as the World's Most Sophisticated Telephone" and "The Magic in 'Free,'" these visionary strategies are illustrated with hundreds of examples of Internet initiatives real companies -- from pool suppliers to major businesses like Cisco and Chrysler -- are implementing today. Not just for companies selling products over the Web, HyperWars explains how the Internet can and must be incorporated into all of a business's operations, to do everything from cutting procurement, marketing, and communication costs to deepening customer relationships.
Both a wide-ranging analysis of the massive changes the Web is bringing to all industries and a crucial, groundbreaking redefinition of business strategies, HyperWars provides readers with the essential tools they need to survive and profit in the new competitive era.
Reading Group Guide
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1. Do you agree that the Internet inherently puts tremendous price pressure on retailers and manufacturers?
2. Do you agree that the Internet inherently leads to consolidation among industry participants?
3. What kinds of practical steps can your business take to survive?
4. Do you believe the Internet dramatically increases the value of being first to market?
5. How do you think the growth of the Internet will affect the pricing of your products and services over the long term? Do you think we will see the same product with prices that fluctuate rapidly (both up and down) over time?
6. What businesses will not be changed by the rapid growth of the Web?
7. What kinds of new business opportunities do you think the rapid growth of the Web is creating?
Product Details
- Publisher: Scribner (February 22, 1999)
- Length: 240 pages
- ISBN13: 9780684867717
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Raves and Reviews
Michael Wolff author of Burn Rate Judson has a remarkable ability to separate the hype from reality: HyperWars is a rare combination of an insightful explanation of what is happening today and highly useful lessons for business survival.
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- Book Cover Image (jpg): Hyperwars eBook 9780684867717(0.3 MB)