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About The Book

More than twenty years ago, entrepreneur Stephen Schiffman launched his own business - D.E.I. Management Group Inc. - and built it into a major financial success. Now, Schiffman reveals his innovative business-building strategies in Make It Your Business - a complete and concise guide written specifically for the entrepreneur.

Combining his revolutionary, user-friendly approach with real-life examples of his methods at work, Schiffman guides you through the four critical "threshold experiences" all entrepreneurs must cross to be successful:
  • Starting Out - the most important early issues and key questions
  • Branching Out - making the most of your resource
  • Finding Out - knowing your customers, and your marketplace
  • Growing Up - the keys to managed change and growth

Whether you're just thinking about starting a business, or have already taken the plunge, Make It Your Business is an essential resource that will ease your company's growing pains while helping you build the business of your dreams.

About The Author

Stephan Schiffman is the author of High Efficiency Selling, a Simon & Schuster book.

About The Reader

Stephan Schiffman is the author of High Efficiency Selling, a Simon & Schuster book.

Product Details

  • Publisher: Simon & Schuster Audio (September 1, 1998)
  • Runtime: 1 hour and 30 minutes
  • ISBN13: 9780743549844

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