Derek F. Abell
$19.99
Steven M. Sheffrin
Bernd H. Schmitt and Laura Brown
$18.99
Martin Lindstrom
$17.00
Noah J. Goldstein, Steve J. Martin, and Robert Cialdini
Rob Jolles
Paula Peters
$13.99
Matt Mason
Alex Simonson and Bernd H. Schmitt
$23.95
David A. Aaker and Erich Joachimsthaler
Noel Capon, James Hulbert, and Nigel F. Piercy
Kevin J. Clancy and Peter C. Krieg
Valarie A. Zeithaml
$16.95
Maddy Dychtwald
$19.95
$10.99
Melinda Davis
$18.95
George S Day
$20.95
Venkatesa
Barbara Geraghty
$17.95
Jeff Slutsky
$26.00
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