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Table of Contents
About The Book
Above the Fold is a book about the fundamentals of clear graphic communication within the context of Web design. The book has three sections, which follow the cycle of a typical Web project:
- PLAN
Section I focuses on the predesign phase of a Web project. From project planning and brief writing to information architecture and responsive grid creation. - DESIGN
The second section of Above the Fold explores the enduring principles of design and the nuances that are specific to the field of Web design. - OPTIMIZE
Finally, we close the loop and discover ways to enable your client to maximize the investment they've made in their Web site with marketing and analytics.
Product Details
- Publisher: HOW Books (September 13, 2014)
- Length: 272 pages
- ISBN13: 9781440336669
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High Resolution Images
- Book Cover Image (jpg): Above the Fold, Revised Edition Trade Paperback 9781440336669
