Heroes Work Here

An Extraordinary Story of Courage, Resilience and Hope from the Frontlines of COVID-19

By Lucinda M. Baier
Published by Forbes Books
Distributed by Simon & Schuster

About The Book

Discover how the nation's largest senior living operator answered the call posed by the greatest public health crisis in one hundred years with courage and resilience.
CEO Cindy Baier shares a mesmerizing, behind-the-scenes look at how Brookdale Senior Living navigated the COVID-19 pandemic as she stood at the helm of a company with $3.5 billion of revenue in 2020. Woven together with her own personal accounts, Cindy highlights the broad symphony of voices and diverse cast of players who proved pivotal in helping save lives during the most challenging crisis the senior living industry has ever faced. The book is chock-full of heartfelt sentiment and granular insights that serve to redefine corporate leadership as the world enters a new normal. Heroes Work Here is the new gold standard for crisis management, a perfect primer for leaders wanting to stay one step ahead of any crisis, and a keen reminder of the wonders that result from a culture of caring.

About The Author

Lucinda M. Baier

LUCINDA M. "CINDY" BAIER is the president and chief executive officer of Brookdale Senior Living, one of Fortune magazine's top 200 largest publicly listed employers in the United States in 2020. Cindy helped to lead Brookdale through the COVID-19 pandemic by aligning the company with its North Star: the health and well-being of its residents, patients, and associates. Since 2018, Cindy also guided Brookdale's success in approaching gender parity on its board and executive leadership team. Prior to joining Brookdale, Cindy served as a board member and C-suite executive for a number of public and private companies and organizations. Cindy is a certified public accountant and a graduate of Illinois State University, with both bachelor and master of science degrees in accounting.

Product Details

  • Publisher: Forbes Books (May 24, 2022)
  • Length: 416 pages
  • ISBN13: 9798887509839

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Raves and Reviews

"Cindy's story is personal, humble, and touching, and the Brookdale team are the truly extraordinary, ordinary leaders we needed to help seniors through the crisis." —Sam Hazen, CEO, HCA Healthcare

"Cindy Baier's book chronicles the impressive response by Brookdale Senior Living with their partners at Vanderbilt University Medical Center. Its examples of everyday heroism movingly demonstrate the power of empathy, dedication, and commitment to a common purpose." —Daniel Diermeier, Chancellor, Distinguished University Professor of Political Science, College of Arts and Science, and Management, Owen School of Management, Vanderbilt University

"Absolutely brilliant book! I've read well over a thousand business books, and Heroes Work Here is an outlier among them. It is so real, so vibrant, and so important for today's leaders." —Robert Reiss, CEO, The CEO Forum Group

"You're going to want to buckle your seat belt for this ride. The story is rich with detail, deeply personal, and offers a powerful and masterful analysis of the importance of preparing for and executing successfully in a crisis. I highly recommend it for all those in, or aspiring to, leadership." —Jan Babiak, Independent Corporate Director

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Heroes Work Here

An Extraordinary Story of Courage, Resilience and Hope from the Frontlines of COVID-19

By Lucinda M. Baier
Published by Forbes Books
Distributed by Simon & Schuster
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