'Serghei Sadohin thinks deeply about the philosophy of language. 'Hiding in Plain Sight' is engaging in both style and content.' Viorica Marian, Professor at Northwestern University and author of The Power of Language

'Sadohin draws on existentialist philosophy, for which he says he has a passion (along with languages), literature, poetry and etymology, and offers a historical perspective. Overall, he provides a useful introduction to discussion of the profound way in which language shapes our lives; how everyday words have a concealed significance, he says, and how language can reveal a hidden order to life and existence.' Geoff Ward (Reviewer)

'Hiding in Plain Sight: What Language Says About Being Human is a genuinely thoughtful and thought-provoking read from start to finish.' Midwest Book Review

Hiding in Plain Sight is like any of my favourite books: full of mystery and provocation and, of course, words — the true stuff we and books are made of — of which most of us are almost always completely unaware. Even when we notice words, we notice only the most superficial things about them, like their spelling and meaning and arrangement. What we tend not to notice is how we are shaped, live, and die by them in myriad ways; they are perhaps our oldest, most potent and most vital technologies. Serghei Sadohin has written a book that, if not on the surface is for most of us, should be for more of us. Following the roots and flowers of words and language throughout the centuries, it may unexpectedly inform and delight; it may provoke thought, wonder, and discussion.

– Andrew McLuhan, Director of The McLuhan Institute