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“With his characteristic rigor and clarity, Steve Martin presents a practical and powerful framework for persuasion. This book is an essential read for leaders, managers, and anyone who wants to increase their impact at work.”
– Daniel H. Pink, #1 New York Times bestselling author of To Sell is Human and The Power of Regret
“Written with skill and humor this accessible and practical book shows how all of us can gain more influence at work and in our personal lives too.”
– Stephan Meier, Columbia Business School Professor and author of The Employee Advantage
“I love this book. It provokes curiosity every time I pick it up. Steve has a wonderful way of helping you understand how to influence through clear, principle-based thinking. An outstanding resource that I recommend for any leader.”
– John ‘Mitch’ Mitchell. England Head Coach, RFU
“A comprehensive map for navigating the modern workplace. Clear and evidenced, the book should be required reading for any practising leader.”
– Alex Aiken, Executive Director, UK Government Communications
“Steve Martin reveals the underlying formula of that most elusive of skills, influence. An extremely practical guide full of precise, actionable steps that anyone can take to become more influential at work.”
– Vanessa Bohns, Professor of Organizational Behavior, Cornell University and author of You Have More Influence Than You Think
"An absorbing, credible and applicable guide for anyone interested in successfully persuading others. Which is all of us."
– Senator John Barrasso, M.D., United States Congress
“Imminently practical and evidence-based, this terrific guide will help you wield more influence at work and beyond.”
– Katy L. Milkman, Professor at the Wharton School and bestselling author of How To Change
"A clever, entertaining jaunt through the unspoken rules which govern influence at work."
– Camilla Cavendish, Financial Times
“A modern-day manifesto for an age-old and crucial skill. Practical, immediately useable tools to boost your influence without sacrificing your integrity.”
– James Timpson, CEO of Timpson’s and Sunday Times columnist
"Outstanding. The best account I have seen on how to acquire and employ the highly desirable prize of influence. Engagingly written, evidence-based and ethically sound. This book is superb."
– Robert B. Cialdini, bestselling author of INFLUENCE: The Psychology of Persuasion
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