This was the question asked of forty of the world's top designers. The resulting interviews are thought-provoking, poignant, irreverent, hilarious, philosophical - and above all, inspiring.
Just as these great designers have the ability to get - and stay - inspired, so will you, as you read their interviews, see their self-portraits, experience examples of their best work, and peruse personal questionnaires that each one filled out by hand.
Here's a sampling of what the designers are talking about:
Doyald Young on education and reinterpretation
Stefan Sagmeister on honesty, smoking and science
Milton Glaser on the subconscious and receptivity
Jan Karlsson & Hjalti Wilker on music videos, European design and weirdness
Erik Spiekermann on pressure and problem solving
Sean Adams on cops, authenticity, details, reality and going against the grain
Michael Beirut on greatness against the odds and craftmanship
Clive Piercy & Michael Hodgson on design legacy, soul and idea-driven work
Chip Kidd on problems and solutions, pluralism and Japanese ephemera
Luba Lukova on being true to your work, honesty and the circus
Mirko Ilic on working with great people and combining experiences
Margo Chase on jazz, architecture, vision and passion
Noreen Morioka on truth, beauty and living real life
Ann Willoughby on curiosity, the future and cultural studies
With these words of wisdom from the masters of their craft, you can't help but be inspired. And while inspiration itself has yet to be packaged and sold, this book is the closest thing on the market. Take a look inside and you'll see what we mean.