About The Book

Understanding the inevitable changes that technology has brought — and will continue to bring — to the healthcare industry will help all of us take more control over our well-being, prevent chronic diseases, and pursue care at the right time, at the right place, in the right way, from the right people. Diagnoses and treatments that once required highly specialized knowledge and equipment are becoming more widely available. Procedures and devices that existed only in large medical centers have shifted into community clinics, stores, and people’s living rooms. Today’s healthcare consumers have more autonomy than yesterday’s passive patients did.

Dr. Lawrence Rosenberg brings a lifetime of experience as a surgeon, medical school professor, and health system CEO to this exploration of every aspect of the changing landscape. Writing in plain language for consumers as well as medical providers, he connects the dots between parallel developments in technology and in healthcare delivery. The result is a wake-up call for healthcare providers to rethink what they do and how and where they do it. Healthcare is only beginning to catch up with other industries in using technologies such as virtual meetings and artificial intelligence, but already these tools are transforming people’s roles. Policymakers and those who train and employ healthcare providers must adapt. But everyone can benefit by better understanding what is happening, when to embrace new ways, and when to be skeptical or cautious.

Big retail and tech corporations see trillion-dollar possibilities in providing healthcare. These new players come with promises of convenience, efficiency, and cost savings, but without some of our healthcare system’s traditional restraints. The regulations and limits imposed on healthcare by governments and private intermediaries, such as insurance companies, are reaching the end of their sustainability. The COVID - 19 pandemic ex posed inequities and vulnerabilities in our access to healthcare but also sparked innovation. Patients Matter Most describes how some innovations are overcoming resistance to change and improving lives, and how others are introducing risks to our privacy. Real-life stories from a physician and healthcare leader who has been on the front lines of managing change make this book a compelling read.

About The Author

Dr. LAWRENCE ROSENBERG is the president and CEO of Jewish General Hospital and the Integrated Health and Social Services University Network for West-Central Montreal, overseeing one of Canada’s most innovative and high-performing health systems. A trained transplant surgeon and PhD scientist, he is a recognized voice in value-based healthcare transformation and integrated system design. Under his leadership, the network has earned repeated recognition from Newsweek, Forbes, and the Quebec government. He is also the author of Patients Matter Most and a sought-after thought leader in adaptive leadership, digital health, and systems transformation. Dr. Rosenberg lives in Montreal, Quebec, where he continues to mentor future healthcare leaders and advocate for people-first care.

Product Details

  • Publisher: Forbes Books (August 8, 2023)
  • ISBN13: 9781955884174

Browse Related Books

Raves and Reviews

With his background as a clinician and administrator and his successful experience leading the implementation of an integrated health network, Rosenberg brings enormous strengths to this timely and important book. In Patients Matter Most, he lays out the challenges that technological and social change are bringing to healthcare, while providing an inspiring vision of how medicine can thrive in this new environment.
— David Eidelman, MD, CM
Dean and Vice Principal of Health Affairs, Faculty of Medicine and Health Sciences, McGill University

Personalized medicine is now part of the fabric of all aspects of healthcare. But what exactly is it, and how does it influence such a broad range of professional activities? This book is unique in addressing these questions. It serves as both an essential introduction and an enduring reference to the subject for the entire healthcare community, extending from policymakers, administrators, practitioners, trainees, ethicists, and indeed, patients.
— Roderick McInnes, OC, MD, PhD, FRSC
Alva Chair in Human Genetics, McGill University
Past President, American Society of Human Genetics
Past Acting President, Canadian Institutes of Health Research

Dr. Lawrence Rosenberg is one of healthcare’s visionary thinkers, grounded in the quality care of patients as a renowned surgeon and trialed by fire, leading complex health organizations. In Patients Matter Most, he lays out clearly how technology and digitization are fundamentally altering the healthcare industry. He shares how this will continue to evolve a more empowered patient and promote a realignment of the many elements of healthcare and, increasingly, the health and social care network. He predicts a continuing disintermediation, bringing health and health-impacting social services more directly to the patient, eliminating the “ middleman, ” the associated cost, and bureaucracy. This will threaten the status quo for many nodes in the health and social services network, but Dr. Rosenberg’s clear-eyed and experience-informed perspectives offer an important set of considerations for health leaders and policymakers as they address what is becoming an unsustainable industry.
— James B. Peake, MD
Lieutenant General, USA (Ret.)
40th US Army Surgeon General
6th US Secretary of Veterans Affairs


Dr. Lawrence Rosenberg draws from his storied career as a medical scientist, transplant surgeon, and leading medical-system innovator to intertwine his personal story with a brilliant, yet lucid analysis of the complexity faced by healthcare systems across the globe. Everyone understands at some level that solutions to these challenges must focus on serving the individual and not budgets, guidelines, and averages. Good ideas abound, but tractable approaches are needed. From the crucible of his caring for one patient at a time to serving the vast medical and social needs of a major metropolitan area, Dr. Rosenberg offers specific insights and prescriptions for making disease and wellness care personal, efficient, and effective. Anyone, anywhere on the planet who is interested in improving healthcare should read this book.
— Alexander Fleming, MD
Founder and Executive Chairman, Kinexum
Founder and CEO, Kitalys Institute
Former Head of the US Food and Drug Administration’s Endocrinology and Metabolic Division


This new book on healthcare from Dr. Lawrence Rosenberg brings a fresh picture to the evolving world of healthcare. As the head of several organizations, he has been following and leading the evolving changes in healthcare. He carefully notes the evolution of technology and healthcare, and he illustrates the importance of evolving networks within joint hospital systems. Most importantly, this volume works to demonstrate how medical knowledge can promote competition between nurses, family docs, and specialist physicians working with the best examples in Canada, the US, and Europe. It demonstrates a wide range of medical knowledge and promotes competition for the best patient outcomes within evolving network methodologies.
— Terrence Sullivan, PhD
Doctor of Science, Honoris Causa Former
Chair of the Board, Canadian Agency for Drugs and Technologies in Health
Former President and CEO, Cancer Care Ontario


As an advocate for best-in-class patient care and peer support for over 70 years, I am awed by the advances in technology that enable healthcare workers and patients to share medical information and connect remotely not just across hospital sites, but across time zones. With proper safeguards in place, technology is undeniably beneficial, empowering patients to have more control of their health and potentially leading to better outcomes. Anything that puts patients in charge of their health deserves our full support.
— Sheila Kussner, OC, OQ, COM
Founder, Hope & Cope

Resources and Downloads

High Resolution Images

More books from this author: Lawrence Rosenberg

BACK TO TOP