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Rethink, Reinvent, Reposition
12 Strategies to Make Over Your Business
By Leo Hopf and William Welter
Table of Contents
About The Book
Is your business struggling to stay afloat? Are you overwhelmed by the challenge of building an organization that can be a market leader? Well, now is the time to stop going in circlesfind a new direction and re-imagine your company. In this hard-hitting guide, renowned international corporate consultants and professors Leo Hopf and William Welter show how to breathe new life into your firm.
Using revealing case studies from Seagate to Harley-Davidson, they offer such key strategies as:
Using revealing case studies from Seagate to Harley-Davidson, they offer such key strategies as:
- Repackaging products to widen the range of your target demographic
- Revising your profit model to improve your margins
- Moving up- or down-market to attract new customers
- Using core competencies to enter new markets
- Conducting business at a different time to reach new customers
Product Details
- Publisher: Adams Media (May 18, 2010)
- Length: 272 pages
- ISBN13: 9781440507168
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