About The Book

An urgent and necessary deep dive into how Israel's masterful use of propaganda has shaped global perceptions, justified Israel's policies, and masked its violations of human rights and international law.

Selling Israel: Zionism, Propaganda, and the Uses of Hasbara is a revelatory examination of how Israel has skillfully employed propaganda to shape global perceptions, justify its policies, and maintain Western support despite its ongoing violations of international law and human rights.

From its late 19th-century origins, Zionism sought to unite a fractured Jewish population under a nationalist vision. But achieving this goal required more than political maneuvering—it demanded a compelling narrative. Whether persuading world powers to endorse the state’s creation, rallying Jews to fund and populate the new nation, or branding Israel as a beacon of democracy while suppressing Palestinian resistance, the Zionist project has always depended on carefully crafted messaging.

Author Harriet Malinowitz, a retired professor of English specializing in writing, rhetoric, Palestine studies, and gender and sexuality studies, brings a sharp analytical lens to Israel’s powerful public relations apparatus. A longtime advocate for Palestinian rights and a member of Jewish Voice for Peace, Malinowitz draws from her extensive research and activism to uncover the methods of hasbara—Israel’s vast propaganda network spanning government ministries, NGOs, media outlets, and academic institutions. She explores the use of "nation branding", "soft power", "greenwashing", "pinkwashing", and digital influence to maintain a global image of Israel as a besieged democracy rather than a colonial occupier.

With a rich background in critical discourse analysis and a history of publishing in outlets such as Mondoweiss, Slate, and The Women’s Review of Books, Malinowitz offers a meticulously researched, incisive critique of how Zionism has transformed deception into doctrine.

Selling Israel is an essential read for anyone seeking to understand the deep-rooted propaganda strategies behind one of the world’s most contested conflicts.

About The Author

Harriet Malinowitz, a retired professor of English, specializes in writing, rhetoric, Palestine studies, and women’s, gender, and sexuality studies. She is the author of Textual Orientations: Lesbian and Gay Students and the Making of Discourse Communities as well as articles and reviews in Mondoweiss, Common Dreams, Slate, The Women’s Review of Books, Radical Teacher, College English, The Right to Literacy, and elsewhere. She co-founded a Palestine film series at her local independent cinema, is a member of Jewish Voice for Peace, and has worked with Palestine solidarity groups in the Hudson Valley and Central New York. She lives in Ithaca.

Product Details

  • Publisher: Olive Branch Press (October 21, 2025)
  • Length: 373 pages
  • ISBN13: 9781623715809

Browse Related Books

Raves and Reviews

“In this incisive study, English literature scholar Malinowitz examines foundational myths of Israeli history ... [she] writes persuasively of the strength of hasbara, recalling how, as a Jewish American, she grew up with ‘stories, aphorisms, and creeds’ that ‘recirculated’ and self-reinforced within her community. It makes for an impressive and meticulous challenge to established narratives.”

– Publishers Weekly

“Deeply informative and carefully nuanced, Selling Israel shines a clear light on patterns of distortions and outright lies that remain grimly powerful. Harriet Malinowitz deftly refutes timeworn myths and provides a cogent analysis of how propaganda about Israel has continued to defend the indefensible.”

– Norman Solomon, author of War Made Invisible

“In this splendid, wide-ranging, and exhaustively researched book, Harriet Malinowitz provides an answer to how the cult of messianic Zionism, starting in the 19th century, conquered the minds of generations of western elites ... Read this invaluable book to understand why.”

– Sut Jhally, professor of communication, University of Massachusetts Amherst

“A systematic dissecting of how the Zionist movement and Israeli state have ‘sold’ us that which we as a society claim to loathe, all the way to genocide—a task that Harriet Malinowitz has tackled brilliantly.”

– Thomas Suárez, author of Palestine Hijacked: How Zionism Forged an Apartheid State from River to Sea

“This eminently readable book shows a consistent pattern of lies and distortions feeding horrendous atrocities since the foundation of the Zionist project. Exposing the lies begins the needed process of reckoning that is a key to peace and justice for all people.”

– Mazin Qumsiyeh, professor and author of Sharing the Land of Canaan

Selling Israel disentangles many of the ubiquitous narrative distortions and is indispensable reading for any serious understanding of the Palestine/Israel wars.”

– Daphna Levit, author of Wrestling with Zionism

“An eye-opener ... Global in approach and powerfully comprehensive in scope, Selling Israel traces the history, the strategies, the institutions, the cultural figures, the lobbies, and the money that continue to empower Israel’s hasbara.”

– Phyllis Bennis, author of Understanding Palestine and Israel

“In the more than two years since October 7th, the conflation between Judaism and Zionism has ramped up. Efforts to decouple them remain ongoing, but Selling Israel provides both the hard facts and historical background necessary to contest Zionism as the best and only way to combat hatred of Jews. In parsing Zionism’s 19th-century roots and the heinous pogroms the movement was responding to, Malinowitz has given readers ammunition for fighting anti-Semitic bigotry. It’s a vitally important book.”

– The Indypendent

"Selling Israel provides both the hard facts and historical background necessary to contest Zionism as the best and only way to combat hatred of Jews. In parsing Zionism’s 19th-century roots and the heinous pogroms the movement was responding to, Malinowitz has given readers ammunition for fighting anti-Semitic bigotry. It’s a vitally important book."

– Pearls and Irritations

Resources and Downloads

High Resolution Images

BACK TO TOP