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Spiritugraphics
The Influence of Faith on Consumption and Why It Matters to Your Brand
Table of Contents
About The Book
Marketers and brand managers have long operated under the framework of demographics, psychographics, and sociographics. Authors Brad Benbow and Phil Daniels now present a new, illuminating set of data for businesses and brands to consider: spiritugraphics.
Does a person’s faith affect what they buy and don’t buy? Where they make their purchases? Are consumers shopping differently today versus three to five years ago? These and other key questions were posed in a national behavioral study executed by America’s Research Group.
The findings from this research resulted in Spiritugraphics—a book that unlocks ten key data points your brand should pay close attention to in order to reach the 38 million faith-centric households in the U.S. that make up this deeply connected, highly engaged consumer segment.
In Benbow and Daniels’ groundbreaking work, you’ll discover a refreshing and actionable marketing framework that captures keen insights like:
- How much does “Made in America” affect shoppers of faith?
In spite of current culture change, political correctness, and consequences of expressing diverse thought, 42.4% of female Christians in the US say that “American-made” is very important.
- Does “holiday” vs. “Christmas” really matter to people of faith?
According to research, 60% stated that any retailer promoting “Christmas” rather than “Holiday” (or other references) had a significant advantage with them compared to their competitors.
With 60+ years of combined experience, Benbow and Daniels have already harnessed the power of spiritugraphics to start businesses, build national brand strategies, and advise some of the fastest-growing companies in the U.S. Now they’re helping other businesses engage their consumers in a truly meaningful way.
Whether you’re an agency executive, business owner, or you’re simply interested in consumer behavior, Spiritugraphics will awaken you to a significant and untapped customer segment hidden in plain sight.
Product Details
- Publisher: Worth (August 16, 2022)
- Length: 256 pages
- ISBN13: 9781637630914
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Raves and Reviews
“While demographics and psychographics are essential fare for most advertisers, no one brings greater experience to Spiritugraphics than Brad Benbow and Phil Daniels. Now they have graciously shared their expertise in a ‘must-read’ book for anyone desiring business growth driven by deeper, authentic connections between their brand and consumers. In Spiritugraphics, research and agency executives, business owners, ministry leaders, brand managers, and readers will find relevant consumer intelligence backed by refreshingly actionable research that reveals a large, untapped consumer segment hidden in plain sight.”
– Nathan Estruth, former Vice President, Procter & Gamble
“Spiritugraphics is driven by deep consumer research and ‘in the trenches’ experience with leading brands. It’s an actionable framework for marketers who want to capture consumer hearts and minds across a large US market that’s waiting to hear from them. I’ve spent 20+ years leading marketing teams and can tell you with certainty that there has never been a more critical time to cut through the clutter and drive more relevance and more impactful marketing. This is the book that needed to be written.”
– Tim Kopp, CEO of Terminus and former Brand Leader at Coca-Cola, P&G, and Salesforce
“Today’s brands depend on emerging data and insights. The Spiritugraphics study offers marketers more than research—it provides a playbook and perspective for reaching a large addressable market. This book is a staple for any leader looking to drive long-term value and loyalty for their brands.”
– Jim Motos, Senior Vice President, Consumer Brands Division at Rich’s
“Knowing your customer is a fundamental truth for building a brand that lasts. Consumers have long been viewed through a demographic lens, but we know there’s more to today’s market. Spiritugraphicsis the framework for any brand looking to engage their consumer in a meaningful way.”
– David Green, Chairman and CEO of Hobby Lobby
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High Resolution Images
- Book Cover Image (jpg): Spiritugraphics Hardcover 9781637630914