“Written for company leaders, the coherent business book The Authority Advantage names strategies for effective and educational social media and web content development.” – Foreword Reviews

“Many readers will find real value from its exploration of the essence of authority.” – Kirkus Reviews

“The Authority Advantage provides actionable advice that is practical and will achieve immediate results. I would not hesitate to recommend The Authority Advantage for leaders, speakers, consultants, and professionals everywhere that have a lot to offer in their field but don’t quite know how to express it effectively.” – Readers’ Favorite

“Witty and Shelton urge business leaders to recognize how the world has shifted and then how best to adjust to it. The result is high practical...but also empathetic and encouraging...” – BookLife by Publishers Weekly

"To serve is to live. The Authority Advantage provides a simple and effective framework for modern day leaders to follow when communicating and sharing their message with others. This book is a must read for CEOs that believe in servant leadership." - Alan Mulallyretired CEO of Ford Motor Company and Boeing Commercial Airplanes

"I was honored to write the foreword for Adam and Rusty’s previous book, Authority Marketing. They’ve done it again with The Authority Advantage. This book is required reading for any leader who wants to make a lasting mark in his or her field.” - Steve ForbesEditor-in-Chief, Forbes

"Having an important message means nothing, if nobody notices or cares. It’s not enough to be the best, if no one trusts your authority. Yet once you achieve authority, you win. You win bigger budgets, better relationships, and greater admiration. You build stronger loyalty, broader networks, higher prices, and (ding! ding! ding!) you earn TRUST. For over a decade, Adam Witty and Rusty Shelton have been my trusted advisors in creating authoritative messages that change the world." ~ Sally Hogsheadbestselling author of Different is Better than Better

"I’ve always told CEOs they must ‘own the ink’ in their industry. Being THE thought leader and expert that your clients and prospects turn to is essential. The Authority Advantage provides a modern-day blueprint CEOs must follow to build mind-share and market-share for their business.” - Verne HarnishFounder of Entrepreneurs’ Organization (EO) and bestselling author of Scaling Up (Rockefeller Habits 2.0)

"Employees, customers, and communities look to CEOs and leaders for guidance. Trust me, I know! The Authority Advantage is a refreshing new book that will inspire executives to leverage their leadership position to create more good for all stakeholders.” - Greg Brennemanformer CEO of Burger King and Quizno’s Subs, former President & COO of Continental Airlines, author of Right Away & All At Once

"As the author of 100 books, you can imagine I get lots of inquiries from leaders asking how they too can share their stories, passion, and knowledge with the world. My first piece of advice is always “Call Adam Witty and Rusty Shelton.” My second piece of advice will now be “read The Authority Advantage! ” - Pat WilliamsNBA Hall-of-Famer, Co-Founder of Orlando Magic, author of Who Coached the Coaches

“When I first met Adam Witty in 2011 I was a successful professional speaker with more bookings than I could handle. Adam convinced me that Forbes Books would easily create and publish a Best Seller, which happened exactly with Hyper Sales Growth. The rest is history! Three more Best Sellers and innumerable referrals later, The Authority Advantage puts all I’ve learned from Adam and Rusty into an easy-to-read playbook all CEO’s and entrepreneurs should follow.” - Jack Dalybestselling author of Hyper Sales Growth

"Nothing is more significant for a leader than the ability to make an impact on others. In The Authority Advantage, Rusty and Adam will show you how to make an impact on others at scale and - special bonus - have a lot of fun along the way." - Claire ShipmanJournalist & New York Times Bestselling Author