Total Competition

Lessons in Strategy from Formula One

About The Book

Total Competition is the most compelling, comprehensive and revealing insight into what it takes to get to the top in Formula One that has ever been published.
 
Across four decades, Ross Brawn was one of the most innovative and successful technical directors and then team principals in Formula One. Leading Benetton, Ferrari, Honda, Brawn and Mercedes, he worked with drivers such as Michael Schumacher, Jenson Button and Lewis Hamilton to make them world champions. In 2017, he was appointed F1's managing director, motor sports, by the sport's new owners Liberty Media. Now, in this fascinating book written with Adam Parr (who was CEO and then chairman of Williams for five years), he looks back over his career and methods to assess how he did it, and where occasionally he got things wrong. 
 
Total Competition is a definitive portrait of modern motorsport. In the book, Brawn and Parr explore the unique pressures of Formula One, their battles with Bernie Ecclestone, and the cut-throat world they inhabited, where coming second is never good enough. This book will appeal not only to the millions of Formula One fans who want to understand how Brawn operates, it will also provide many lessons in how to achieve your own business goals. 
 

About The Authors

Ross Brawn is the most successful technical director in Formula One history, having led Benetton, Ferrari, Honda, and Mercedes to world championship glory, and worked with some of the greatest names in the sport, including Michael Schumacher and Lewis Hamilton. After retiring at the end of 2013, he returned in January 2017 as F1's managing director, motor sports. 

Adam Parr is a businessman, investor, and lawyer whose career has taken him all over the world. Between 2006 and 2012 he was CEO and then chairman of the Williams Formula One team, where he was responsible for bringing hybrid technology to the team as well as turning round its fortunes. 

 

About The Readers

Adam Parr is a businessman, investor, and lawyer whose career has taken him all over the world. Between 2006 and 2012 he was CEO and then chairman of the Williams Formula One team, where he was responsible for bringing hybrid technology to the team as well as turning round its fortunes. 

 

Product Details

  • Publisher: Simon & Schuster Audio UK (August 2017)
  • Runtime: 7 hours and 11 minutes
  • ISBN13: 9781471168833

Browse Related Books

S&S eDWO

Raves and Reviews

'A must-have insight into the awe-inspiring career of a true motor racing great' 

– Daily Express

‘A fascinating insight’ 

– Giles Richards, Observer

'It has widespread appeal as well as offering a unique insight into F1...this is a must-read.'

– Edd Straw, Autosport

'Eccentric but brilliant...some theories from within could be applied to other professions and indeed personal lives.' 

– Motorsport

Resources and Downloads

High Resolution Images

More books from this reader: Peter Noble