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Total Competition
Lessons in Strategy from Formula One
Table of Contents
About The Book
Across four decades, Ross Brawn was one of the most innovative and successful technical directors and then team principals in Formula One. Leading Benetton, Ferrari, Honda, Brawn and Mercedes, he worked with drivers such as Michael Schumacher, Jenson Button and Lewis Hamilton to make them world champions. In 2017, he was appointed F1's managing director, motor sports, by the sport's new owners Liberty Media. Now, in this fascinating book written with Adam Parr (who was CEO and then chairman of Williams for five years), he looks back over his career and methods to assess how he did it, and where occasionally he got things wrong.
Total Competition is a definitive portrait of modern motorsport. In the book, Brawn and Parr explore the unique pressures of Formula One, their battles with Bernie Ecclestone, and the cut-throat world they inhabited, where coming second is never good enough. This book will appeal not only to the millions of Formula One fans who want to understand how Brawn operates, it will also provide many lessons in how to achieve your own business goals.
About The Readers
Adam Parr is a businessman, investor, and lawyer whose career has taken him all over the world. Between 2006 and 2012 he was CEO and then chairman of the Williams Formula One team, where he was responsible for bringing hybrid technology to the team as well as turning round its fortunes.
Product Details
- Publisher: Simon & Schuster Audio UK (August 10, 2017)
- Runtime: 7 hours and 11 minutes
- ISBN13: 9781471168833
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Raves and Reviews
'A must-have insight into the awe-inspiring career of a true motor racing great'
– Daily Express
‘A fascinating insight’
– Giles Richards, Observer
'It has widespread appeal as well as offering a unique insight into F1...this is a must-read.'
– Edd Straw, Autosport
'Eccentric but brilliant...some theories from within could be applied to other professions and indeed personal lives.'
– Motorsport
Resources and Downloads
High Resolution Images
- Book Cover Image (jpg): Total Competition Unabridged Audio Download 9781471168833