Philip Kotler
$13.99
Richard J. Schonberger
C. Jackson Grayson and Carla O'dell
$12.99
Charles Fishman
Bernd H. Schmitt
$14.99
Alex Simonson and Bernd H. Schmitt
$15.99
Erich Joachimsthaler and David A. Aaker
George S Day
Jeffrey Rosensweig
Patricia E. Moody and Richard E. Morley
Bruce Ahlstrand, Joseph Lampel, and Henry Mintzberg
$2.99
Bob Reiss
David H. Maister
Leonard L. Berry
$18.99
David B. Yoffie and Michael A. Cusumano
John P. Kotter
James Brian Quinn
$24.99
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