Daniel Brian Cobb is the CEO and Chief Strategy Officer of Daniel Brian Advertising (DBA), the purpose-driven agency he co-founded with his wife, Krista, in 1992 to reinvent what marketing could be. For nearly thirty years, Dan has guided some of the world’s most iconic and fast-growing brands—including Disney, Warner Bros., Chick-fil-A, Domino’s, Sony, Whole Foods, General Motors, Microsoft, Henry Ford Health System, Blue Cross Blue Shield, Flagstar Bank and Citizens Bank—helping them build meaningful connections through innovation and purpose.
Driven by his corporate mission, Better Brands for a Better Human Condition, Dan believes that lasting success is earned through genuine contribution to society, not manipulation. Under his leadership, DBA pioneered prime-time documentary syndication for healthcare systems, introduced early social-media apps to the entertainment industry, patented groundbreaking AI streaming technology for MyStreme, launched AI advertising solutions for PostMonster as well as Adbox, and co-developed the digital influencer platform that generated more than 300 million organic views for The Hobbit campaign.
A respected industry voice, Dan contributes to the Forbes Agency Council, contributes to the curriculum and teaching for marketing and branding at the University of Michigan, and has earned 21 Emmy Awards along with numerous national advertising honors. He and Krista live in southeast Michigan, outside of Detroit, where they enjoy time with their five grown children, four grandchildren, and their nonprofit work with organizations including Make-A-Wish, Forge and Missions.Me.
