Peter Horst

About The Author

PETER HORST was named by Forbes as one of the World’s Top 50 Most Influential CMOs. He holds over thirty years of leadership experience with companies such as Capital One, Hershey, General Mills, US West (CenturyLink), and TD Ameritrade. Today, Peter leads CMO Inc., a marketing advisory that aids organizations in building compelling brand strategies, inspiring bigger thinking, and executing against a broader brand purpose. Peter is a highly ranked keynote speaker, contributes to Forbes and other publications, and sits on advisory boards for several early stage companies. Peter earned a BA from Harvard and an MBA from Dartmouth’s Tuck School of Business.

Books by Peter Horst

Marketing In The #Fakenews Era

New Rules For A New Reality Of Tribalism, Activism, And Loss of Trust

By Peter Horst
Managing and protecting a company’s brand is one of the most important jobs of the chief marketing officer, the chief executive officer, and the board. It used to be that marketers’ greatest challenge was convincing a consumer to try their product and stick with it—beer, apps, cars, what have you...
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