Get our latest staff recommendations, classroom reading guides and discover assets for your stores and social media channels. Receive the Children’s Bookseller newsletter to your inbox when you sign up, plus more from Simon & Schuster.If you are an independent bookseller in the U.S. and would like to be added to our independent bookseller newsletter, please email indies@simonandschuster.com
Hyperwars
Eleven Strategies for Survival and Profit in the Era of On-Line Business
Table of Contents
About The Book
Drawing on extensive research and his pioneering experience in e-commerce, industry innovator Bruce Judson outlines eleven strategies for thriving in this hypercompetitive environment. His visionary techniques, from "Create the 'Total Solution' for Your Customer" to "The Magic in 'Free,'" are illustrated with examples of Internet initiatives that real companies, from pool suppliers to major businesses like Chrysler, are implementing today.
HyperWars explains how the Internet can and must be incorporated into all aspects of a business, to do everything from cutting procurement, marketing, and communication costs, to deepening customer relationships. Here are the tools every reader needs to survive and profit in the new competitive era.
Reading Group Guide
Join our mailing list! Get our latest staff recommendations, classroom reading guides and discover assets for your stores and social media channels. Receive the Children’s Bookseller newsletter to your inbox when you sign up, plus more from Simon & Schuster.If you are an independent bookseller in the U.S. and would like to be added to our independent bookseller newsletter, please email indies@simonandschuster.com
1. Do you agree that the Internet inherently puts tremendous price pressure on retailers and manufacturers?
2. Do you agree that the Internet inherently leads to consolidation among industry participants?
3. What kinds of practical steps can your business take to survive?
4. Do you believe the Internet dramatically increases the value of being first to market?
5. How do you think the growth of the Internet will affect the pricing of your products and services over the long term? Do you think we will see the same product with prices that fluctuate rapidly (both up and down) over time?
6. What businesses will not be changed by the rapid growth of the Web?
7. What kinds of new business opportunities do you think the rapid growth of the Web is creating?
About The Reader
James Naughton has won Tony Awards for his starring roles in City of Angels and Chicago on Broadway, and a Mac Award for his one-man show James Naughton: Street of Dreams. He directed the acclaimed Broadway revivals of Our Town and Arthur Miller's The Price. On television, he appeared in Brooklyn Bridge, The Cosby Mysteries, and Ally McBeal. His films include The Devil Wears Prada, The Good Mother, The Glass Menagerie, and The Paper Chase.
Product Details
- Publisher: Simon & Schuster Audio (February 1, 1999)
- Runtime: 3 hours
- ISBN13: 9780743548564
Browse Related Books
Resources and Downloads
High Resolution Images
- Book Cover Image (jpg): Hyperwars Abridged Audio Download 9780743548564(0.2 MB)